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Hypnotherapy Certification: Distinguish Great Training from Marketing Hype

Updated: May 25

A career in Hypnosis and Hypnotherapy is not only lucrative, but it's soulfully rewarding. And it's one of few careers that you can be successful with or without a college degree. But being effective and successful in this career depends on the kind of training you get as well as the background of the person who trains you.


In the midst of enticing marketing claims promising quick success, it's essential to discern between exaggerated hype and genuine offerings. Here’s a guide to help you distinguish great Hypnotherapy training from marketing hype. And to help you think clearly as you sift through the noise, so you can choose the kind of hypnotherapy school that fits your goals.


Dr Daniel Amen, Best Selling Author and Brain Health Expert Endorses laura Temin
Dr. Daniel Amen, world renown psychiatrist and brain health pioneer endorses Laura Temin

Clarifying Your Goals

Begin by defining your objectives clearly. Are you merely curious and seeking to explore the realm of hypnotherapy, or are you fully committed to establishing a career in this field? Understanding your intentions will serve as a compass, guiding you towards the most suitable training path.


Addressing Marketing Myths

  1. "Fast-track Certification"

  • Myth: Some programs provide you with a hypnosis certification in 30-50 hours or less and claim you will be ready for business.

  • Reality: Most programs who offer this kind of training typically teach some techniques,and provide scripts for you to read to your client (while their eyes are closed), but that's a simply a one-size-fits-all approach. Let's take weight loss as an example. How many people do you know who want to lose weight? Is everyones weight gain due to the same thing? Absolutely not!Here's wht I discovered over the last 24 years.

    • Some people eat too much. Some have a sugar addiction. Some eat unhealthy foods. Some are too sedentary. Some drink alcohol. Some don't get enough sleep. Some eat from stress. Some have underlying medical conditions. Some had trauma. And some have conflicting beliefs are at the root. That's just the short list.

  • Take Away: Be cautious of programs promising overnight success. Short trainings mostly teach students to do convincers and techniques and then provide canned scripts which are only useful for a select few. Too many short programs serve only as an introduction. They pull you in and lead you to believe that you can be more effective and successful than you could possibly be, and in the end, the people you fail wind up believing that hypnosis doesn't work. Keep in mind that people learn differerntly. To be effective you must understand how to work with everyone who walks in your doors. That's not possible in 30-50 hours. When it comes to Hypnotherapy Certification, You have to be able to distinguish between great training and marketing hype

  1. "Immediate High Earnings"

  • Myth: The claim that substantial income follows short certification is untrue.

  • Reality: Building a prosperous hypnotherapy practice requires understanding people, their learning style, psychological constructs, and discovering WHO, WHAT, WHEN, WHY AND HOW the person wound up with that problem.

  • Take Away: Financial success follows effectiveness. Effectiveness requires excellent Hypnotherapy certification training and without it, it's impossible to be great- so be careful of marketing hype that promises high income with minimal time and financial investment. Practicing under supervision from an expert is also essential for success. Hypnotherapists earn a great income when they deliver great results.

Key Considerations for Reality-Driven Choices

  1. Authorization and Certification

  • Choose Hypnotherapy certification programs that are authorized. Find out who is authorizing them. Authorization ensures adherence to a higher standard, because the school has to answer to someone other than themselves.

  • Beware of schools that are authorized only by the organiztion that trained them. Generally those certifying bodies don't requre checks and balances for the student and the quality of training.

  • Authorized schools provide professional credibility.

  1. Instructor Expertise

  • Prioritize programs led by seasoned hypnotherapy practitioners with extensive real-world experience. Instructors with a wealth of knowledge can offer invaluable insights and mentorship.

  • Avoid instructors who have only worked in their own private practice and learned from an organization that requires a short course for certification.

  • Find out if the instructor is a licensed mental health clinician with an verifiably accredited PhD, MS or MA graduate degree. Many hypnotherapists get PhD's and DC's from non-accredited trainings so they call themselves Doctor, but they are not licensed in the field of mental health and never were. Go to the state website and look up their name and see if they actually have a license as a psychologist or therapist or medical doctor.

  1. Comprehensive Curriculum

  • Seek programs that encompass both theoretical foundations and practical applications, covering essential topics beyond hypnosis techniques. Hands-on training is indispensable for fostering confidence and proficiency. But understanding how to think about people is far more important than just being able to do silly hypnosis tricks.

  1. Learning Flexibility

  • Choose a learning format that accommodates your lifestyle and preferences. Live classes provide immediate interaction and feedback, while online options offer flexibility. A balanced blend of both may suit diverse learning styles.

  1. Supportive Environment

  • Prioritize programs that prioritize support and mentorship. You want to be able to access the instructors for guidance as needed. And you want to attend a hypnotherapy school that makes sure that you can actually perform a hypnosis session, not just graduate you because you paid. Your business will be much more successful if your instructor and your school cares about your effectiveness.

Making an Informed Decision

Prior to committing to a program, conduct thorough due diligence.Transparency and authenticity are key indicators of a reputable program. Call and speak to the instructor, not just the salesperson.


Final Thoughts

Choose a school with a minimum of 100 hours for certification and options for even more training. You can't learn everything you need in 100 hours.

Choosing the right hypnotherapy certification program is a pivotal step towards realizing your professional aspirations. By distinguishing between marketing hype and tangible offerings, you can confidently select a program that not only equips you with the necessary skills but also supports your growth and success in the dynamic field of hypnotherapy.

Navigate the realm of hypnotherapy education with clarity and purpose, knowing that you've chosen a program that aligns seamlessly with your vision for the future. Your journey towards becoming a proficient hypnotherapist begins with a well-informed decision.

Professional Hypnosis Institute, LLC. is run by a licensed psychotherapist, marriage counselor with years of training in hospitals, sleep centers, outpatient and inpatient centers, and private practice. We are authorized by the state and our program is overseen by the state who holds us to a higher standard. We offer 100-400 hours of hypnotherapy certification training in clinical, medical, motivational and integrative hypnotheray.

Contact us to request an application. We create experts!



Endorsement letter for Laura Temin, Professional Hypnosis Institute, from Wellstar sleep disorder physicians
Endorsement letter for Laura Temin, Professional Hypnosis Institute, from Wellstar sleep disorder physicians

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